Splogs, Affiliate Marketing, Fake YouTube Videos, Fleecing Ads, Google Rankings, and Domain Squatting. These are the compenents of the underbelly of the web, the often mysterious techniques used creatively in viral ads and implemented by individuals and big brands alike. Ever wonder what these business models are? Check out this video of the panel discussion Internet Dark Arts: The Underbelly from WebbyConnect2008, moderated by David-Michel Davies, to see panelists Mike Geiger, Virgil Griffith, and Steven Kirsch delve into the not-so-savory aspects of the Internet.