Some would argue that “Green” has turned into an empty marketing buzzword, but some clever marketers have combined the openness and reach of the Internet with the spirit and practices of being green to build successful marketing campaigns. Check out this video of the panel Your Online, Web-Grown Green Market from WebbyConnect 2008 to uncover the methods of some of the most accomplished “green Web” marketing leaders: Arlene Fairfield, Graham Hill, Adam Lowry, and moderator Roy Sekoff.