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moth:
coooool
Brilliant: QR code Vans. What a cool way to mash up the ’80s and the 2010s. Also in a slip-on!
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Dina Kaplan co-founded Blip.TV, a video sharing platform for independent web shows, five years ago. In those five years, Kaplan has seen her business grow from a really small niche of video bloggers who were producing original video shows, to thousands of users using the site to host their own shows and upload produced videos.
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Everyone should be as enthusiastic, full of life and awesomely Webby as Reel to Red Productions, this year’s winner in Student!
Here they are checking out “The Today Show” while visiting NYC for the Webby Awards Gala.
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Tourism officials helped set up the shoot - and have been keeping the secret for weeks.
What can they say about the video?
“Just that this is supposed to be one of the best ones they’ve ever done,” said Eric Kingstad with Corvallis Tourism.
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Amazon reports that sales of e-books have finally surpassed sales of hardcovers. That’s a pretty momentous development.
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As viewers and the media began taking interest in the personalized ads, Old Spice ad gurus Wieden + Kennedy continued to produce them, further driving demand — and clicks. By Wednesday, in fact, the campaign had generated over 4 million hits on YouTube.
Smells Like Viral Advertising: Old Spice Through the Ages - DailyFinance
Iain Tait, Global Interactive Creative Director at Wieden+Kennedy [and member of IADAS], is leading the effort. “In a way there’s nothing magical that we’ve done here,” he explained by phone this afternoon. “We just brought a character to life using the social channels we all [social media geeks] use every day. But we’ve also taken a loved character and created new episodic content in real time.”
How the Old Spice Videos Are Being Made
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On Wednesday, the Toronto-based social issue marketing agency organized what it calls the “world’s first-ever issues parade,” with two goals in mind. First, to keep people’s attention on social issues by marching along four downtown blocks during the morning rush-hour with words like “Hunger,” “Mental Health” and “Climate Change” spelled out in giant letters. And secondly, to let people know the agency has moved.
Manifest has been working with NGOs, not-for-profits, educational institutions and government agencies since 1981. The shop won a 2010 Webby Award for its work with the Canadian Stem Cell Foundation.
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Reznor seems a rather fitting candidate to score the film — he’s had a rather intimate (if not embattled) relationship with the web for years now. From raising money via Twitter, to quitting Twitter and joining again and quitting and joining again, to touting torrents, to being blocked from the Apple App Store, to winning a Webby, there aren’t that many digital realms that Reznor hasn’t explored. We’re interested to see what kind of mood his music sets when the film premieres in the fall.
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Evan Gregory, one quarter of the Webby Award-winning group, spoke to HitFix this weekend about the phenomenon, “Auto-Tune” and making serious music when you’re better known for funny.
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Barbie appears as “Barbie Roberts” on Foursquare. (Per Wikipedia, her full name is Barbie Millicent Roberts.) She unlocked the Newbie badge at 1:20 pm on Friday and set her location - naturally - as the Barbie Dream House in Malibu, California.
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Now Zynga Game Network, the social network game’s creator, is linking FarmVille’s vast pool of players to retailers as diverse as 7-Eleven stores and the organic food company Cascadian Farm.
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In most cases, we try to pick the song that works best for the specific video treatment.
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