Splogs, Affiliate Marketing, Fake YouTube Videos, Fleecing Ads, Google Rankings, and Domain Squatting. These are the compenents of the underbelly of the web, the often mysterious techniques used creatively in viral ads and implemented by individuals and big brands alike. Ever wonder what these business models are? Check out this video of the panel discussion Internet Dark Arts: The Underbelly from WebbyConnect2008, moderated by David-Michel Davies, to see panelists Mike Geiger, Virgil Griffith, and Steven Kirsch delve into the not-so-savory aspects of the Internet.

With all the talk around Q Codes, 3G phones, location-based services, GPS mapping, and, RFID’s, how do we separate the impossible from the probable? Check out this video of the panel discussion The Future in Your Pocket from WebbyConnect 2008—featuring moderator David Pescovitz (BoingBoing) and panelists Nina Bhatt (HP Labs), Jackie Danicki (Qik), John Poisson (Tiny Pictures), and Lenn Pryor (Nokia)—to glimpse into the future of the mobile Web from the pioneering minds making it happen – before it happens.

As part of our .ORG partnership, The Webby Awards profiles Webby-winning .org websites and features interviews with the people behind them. Check out this spotlight on FactCheck.org, a nonpartisan, nonprofit, “consumer advocate” for voters, and read an interview with Deputy Director Viveca Novak.
As part of our .ORG partnership, The Webby Awards profiles Webby-winning .org websites and features interviews with the people behind them. Check out this spotlight on FactCheck.org, a nonpartisan, nonprofit, “consumer advocate” for voters, and read an interview with Deputy Director Viveca Novak.

From citizen reporting and online voting to user-generated advertising, the Web’s “Open Beats Closed” mantra has radically shifted where content comes from, how it’s delivered, and how credible it’s deemed by an audience. How do businesses seize this power of the people and maintain control? Watch the panel Your Business is Their Business from WebbyConnect 2008, featuring moderator Jamie Pallot (CondéNet) and panelists Andy Cohen (Bravo), Joan Walsh (Salon.com) and David Gensler (Keystone Design Union) as they discuss how they use the Net’s open platform to improve their business.

While the ‘Net has driven innovation and change in dozens of industries — Real Estate, Finance, and News to name just a few — Hollywood has been slower to participate. But thanks to disruptive innovations from devices like the SlingBox, Internet-launched TV shows like TMZ and even industry sites like Hulu, Hollywood is finally being forced to adapt. Check out the WebbyConnect 2008 panel discussion A Hard Reset for Hollywood, moderated by Virginia Heffernan, to hear from panelists Amy B. Harris, Jason Hirschhorn, and Scott Roesch—innovators driving the industry to face the future.

As part of our .ORG partnership, The Webby Awards profiles Webby-winning .org websites to feature sites that people turn to find credible information, get involved, fund causes and support advocacy. Check out this spotlight on PBS, a media enterprise that serves 355 public noncommercial television stations and reaches nearly 73 million people each week through on-air and online content.
As part of our .ORG partnership, The Webby Awards profiles Webby-winning .org websites to feature sites that people turn to find credible information, get involved, fund causes and support advocacy. Check out this spotlight on PBS, a media enterprise that serves 355 public noncommercial television stations and reaches nearly 73 million people each week through on-air and online content.

As part of our .ORG partnership, The Webby Awards profiles Webby-winning .org websites to feature sites that people turn to find credible information, get involved, fund causes and support advocacy. Check out this spotlight on NPR, a non-commercial producer of news, talk, and entertainment radio programming. NPR.org has won several Webby Awards, including a People’s Voice award in 2005 for Best Event site.
As part of our .ORG partnership, The Webby Awards profiles Webby-winning .org websites to feature sites that people turn to find credible information, get involved, fund causes and support advocacy. Check out this spotlight on NPR, a non-commercial producer of news, talk, and entertainment radio programming. NPR.org has won several Webby Awards, including a People’s Voice award in 2005 for Best Event site.

Some would argue that “Green” has turned into an empty marketing buzzword, but some clever marketers have combined the openness and reach of the Internet with the spirit and practices of being green to build successful marketing campaigns. Check out this video of the panel Your Online, Web-Grown Green Market from WebbyConnect 2008 to uncover the methods of some of the most accomplished “green Web” marketing leaders: Arlene Fairfield, Graham Hill, Adam Lowry, and moderator Roy Sekoff.

Webby Gala Highlight Reel

Highlights from last night’s 13th Annual Webby Awards Gala, brought to you by our friends at Animoto!


Watch the Webbys on YouTube! See all of last night’s 5-word acceptance speeches, special on-stage moments, and highlights and celebs on our red carpet—all on our brand new, custom-made Webby Awards YouTube channel! Watch here.
Watch the Webbys on YouTube! See all of last night’s 5-word acceptance speeches, special on-stage moments, and highlights and celebs on our red carpet—all on our brand new, custom-made Webby Awards YouTube channel! Watch here.

Each year, the Webbys announce our Special Achievement Award winners to commemorate these Internet pioneers who embrace the Internet as the medium where they can take risks, experiment, and share new ideas. This year’s Webby Person of the Year is Jimmy Fallon.
Jimmy Fallon broke new ground this year by using the Internet to hone his late-night-hosting chops before the TV launch of his talk show. In the process, he became one of the most ardent online evangelists interacting with fans through his blog and Twitter, inviting feedback on his skits, and even hosting a contest that allowed fans to select the Late Night with Jimmy Fallon logo.
To see the full list of this year’s Special Achievement winners, click here.

Each year, the Webbys announce our Special Achievement Award winners to commemorate these Internet pioneers who embrace the Internet as the medium where they can take risks, experiment, and share new ideas. This year’s Webby Person of the Year is Jimmy Fallon.

Jimmy Fallon broke new ground this year by using the Internet to hone his late-night-hosting chops before the TV launch of his talk show. In the process, he became one of the most ardent online evangelists interacting with fans through his blog and Twitter, inviting feedback on his skits, and even hosting a contest that allowed fans to select the Late Night with Jimmy Fallon logo.

To see the full list of this year’s Special Achievement winners, click here.


New on thewebbys.org: Aria Finger of Do Something talks about the ways in which students are using online tools to help improve the world.

Each year, the Webbys announce our Special Achievement Award winners to commemorate these Internet pioneers who embrace the Internet as the medium where they can take risks, experiment, and share new ideas. This year’s Webby award for Best Actress is Sarah Silverman.
In the past year, Sarah Silverman became an Internet sensation on two fronts. Her music video “I’m F**king Matt Damon” was an instant YouTube hit, spawning a slew of viral variations. Her online impact went beyond pop culture with “The Great Schlep” (also a Webby winner for Best Political Video), which reached millions of viewers with its plea for Jewish kids to urge grandparents in Florida to vote for Barack Obama.
To see the full list of this year’s Special Achievement winners, click here.

Each year, the Webbys announce our Special Achievement Award winners to commemorate these Internet pioneers who embrace the Internet as the medium where they can take risks, experiment, and share new ideas. This year’s Webby award for Best Actress is Sarah Silverman.

In the past year, Sarah Silverman became an Internet sensation on two fronts. Her music video “I’m F**king Matt Damon” was an instant YouTube hit, spawning a slew of viral variations. Her online impact went beyond pop culture with “The Great Schlep” (also a Webby winner for Best Political Video), which reached millions of viewers with its plea for Jewish kids to urge grandparents in Florida to vote for Barack Obama.

To see the full list of this year’s Special Achievement winners, click here.


As part of our .ORG partnership, The Webby Awards profiles Webby-winning .org websites and features interviews with the people behind them. Check out this spotlight on Do Something, a national not-for-profit youth organization that gives teens and college students the tools and resources they need to convert their ideas and energy into positive action, and this year’s Webby People’s Voice Winner for Best Youth Website. Sponsoring world-changing student projects covering a broad spectrum of issues—including animal welfare, the global HIV/AIDS epidemic, and disaster relief—DoSomething has proven kids’ abilities to create real change in our world.
For more information about the Do Something, read this interview with Chief Marketing Officer Aria Finger, as she discusses the ways in which high school and college students are utilizing resources both online and off to help change the world for the better.

As part of our .ORG partnership, The Webby Awards profiles Webby-winning .org websites and features interviews with the people behind them. Check out this spotlight on Do Something, a national not-for-profit youth organization that gives teens and college students the tools and resources they need to convert their ideas and energy into positive action, and this year’s Webby People’s Voice Winner for Best Youth Website. Sponsoring world-changing student projects covering a broad spectrum of issues—including animal welfare, the global HIV/AIDS epidemic, and disaster relief—DoSomething has proven kids’ abilities to create real change in our world.

For more information about the Do Something, read this interview with Chief Marketing Officer Aria Finger, as she discusses the ways in which high school and college students are utilizing resources both online and off to help change the world for the better.


The Webbys <3 Internet Week! Which, in case you forgot, begins today. The Observer has put together a Guide to Geekery to help navigate you through the week’s festivities. You might even want to make your own schedule on the Internet Week site to make sure you get to see all the best events IRL. Have fun, and check back here for more updates throughout the week!
The Webbys <3 Internet Week! Which, in case you forgot, begins today. The Observer has put together a Guide to Geekery to help navigate you through the week’s festivities. You might even want to make your own schedule on the Internet Week site to make sure you get to see all the best events IRL. Have fun, and check back here for more updates throughout the week!

Copyright © 2008 The Webby Awards